The importance of Online Marketing Analytics is obvious: If something costs more than it returns, it’s not a good long-term business strategy!

insix internet marketing analytics provides the practice of measuring, managing and analyzing your online marketing performance to maximize your internet marketing effectiveness .insix internet marketing strategists in Toronto will help you to be more efficient about your internet marketing budget and help you to minimize your web marketing  dollars.

While web analytics measure things a webmaster cares about, like page load times, page views per visit, and time on site, marketing analytics, measure business metrics like traffic, leads, and sales. Internet marketing analytics include data not only from your website, but also from other sources like email, social media, and even offline events. With internet marketing analytics, you can understand the effectiveness of your online marketing campaigns, not just the effectiveness of your website. Internet marketing specialists at insix help you to identify how each of your business  marketing initiatives (e.g. social media vs. email marketing, etc.) stack up against one another and allows you to  understand how well you are achieving your business goals.

What is Online Marketing Analytics

Online Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives by measuring performance (e.g., blogging versus social media versus channel communications) using important business metrics, such as ROI, marketing attribution and overall marketing effectiveness. In other words, it tells you how your marketing programs are really performing.

Online Marketing analytics gathers data from across all marketing channels and consolidates it into a common marketing view. From this common view, you can extract analytical results that can provide invaluable assistance in driving your marketing efforts forward.